Frequently Asked Questions
“Why not just use ChatGPT?”

Q: Can’t I just use AI like ChatGPT to write my marketing materials?

A: Absolutely — and you should! AI is a great starting point. But your clients aren’t hiring a robot, they’re hiring you.

My job begins after AI’s draft — I refine your message for tone, credibility, clarity, and trust. Smart customers can tell when something feels generic or off-brand. I make sure your materials sound like the best version of you — not like everyone else.

Q: Do you use AI tools in your process?

A: Yes, selectively — just like a calculator in finance or Photoshop in design. I use AI for efficiency, but what you’re paying for is strategy, nuance, and quality control.

I interpret what AI can’t: how to make your words feel confident, credible, and human.

Q: How does your work complement what AI can do?

A: Think of AI as the engine, and me as the driver.

AI can get you moving fast, but I make sure you’re headed in the right direction — toward messaging that inspires trust, loyalty, and conversions.